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| Don't miss out on valuable insights with key events |
| A key event is a user action that has significant value for your business, like completing a purchase or signing up for a newsletter. Tracking these events provides insights that help you make data-driven decisions and understand what's driving success on your site or app. |
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| | | Double the Impact: Bayer's key event strategy drives high-value growth | | Bayer successfully doubled the number of high-value customer actions on their website by implementing key event tracking. They identified specific user interactions, like clicking product links and searching for pharmacies, as key indicators of valuable customers. By optimizing their advertising using key event insights, Bayer drove a 108% increase in high-value conversions while achieving a 42% lower cost per acquisition. | | | | | | | | Double the Impact: Bayer's key event strategy drives high-value growth | | Bayer successfully doubled the number of high-value customer actions on their website by implementing key event tracking. They identified specific user interactions, like clicking product links and searching for pharmacies, as key indicators of valuable customers. By optimizing their advertising using key event insights, Bayer drove a 108% increase in high-value conversions while achieving a 42% lower cost per acquisition. | | | | | | | | Double the Impact: Bayer's key event strategy drives high-value growth | | Bayer successfully doubled the number of high-value customer actions on their website by implementing key event tracking. They identified specific user interactions, like clicking product links and searching for pharmacies, as key indicators of valuable customers. By optimizing their advertising using key event insights, Bayer drove a 108% increase in high-value conversions while achieving a 42% lower cost per acquisition. | | | | |
| How to get started: |
| |  | In Admin, under Data display, click Events. | | |  | In the Recent events tab, or the search section on the right, find an existing event. | | |  | Mark the event as a key event by clicking the star icon next to it. | | | | | |
| | | PRO TIP | | For additional tips on creating key events, click here. | | | | |
 | | Happy measuring, | | The Google Analytics team | |
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